Hy-Plant was a study created from the need to think about Mental Health, a topic suggested by the D&AD competition. Mental Health in Latin America has to do with basic health, such as food and housing. Based on the concept of Urban Acupuncture and the Right to the City, I created a fictitious company where, in each city, a Hydroponics Greenhouse would be implemented in vacant/abandoned land (taking into account that there are 11 million empty properties in the territory of São Paulo alone/ Brazil). From this implementation, people in vulnerable situations could help with planting food and in return could feed on it. A utopian solution, but not impossible, that could help several lives. I created the visual identity for this project using digital collage.